With 20 years of experience in data analytics and insights—nearly a decade of which focuses on retail media advertising—I’ve built and led transformative teams across the industry. Over the past 5 years at Instacart, I established and scaled the Media Analytics function, which includes Measurement Science (proving media value through experimentation) and Commercial Scaled Insights (driving AI-powered innovation and automation). Previously, I held leadership roles at Criteo, Hooklogic, dunnhumby, and Ogilvy, where I honed my expertise in leveraging data for strategic growth and innovation. My career has been dedicated to turning analytics into impactful business outcomes.