- Todd Kaplan
- Chief Marketing Officer, North America / The Kraft Heinz Company
At Kraft Heinz, Todd Kaplan serves as the Chief Marketing Officer of North America where he leads the marketing function across the company’s $22BN food and beverage portfolio in North America. The portfolio includes over 70 brands that span 50 different categories, including iconic brands like Heinz, Kraft Mac & Cheese, Oscar Mayer, Velveeta, Philadelphia Cream Cheese, Lunchables, Ore-Ida, Capri Sun, Jell-O, Kool-Aid, Maxwell House, Grey Poupon, and Cool Whip among many others.
In his role, Todd has been tasked to unleash the potential of Kraft Heinz’s brands through elevated creativity, a deeper connection to culture, and building modern marketing capabilities that can accelerate the business and fuel Kraft Heinz’s next wave of growth. In addition to overseeing the creative, strategic, and innovation agendas across the brands, Todd is also responsible for Kraft Heinz’s media, digital, insights, sports and entertainment partnerships, portfolio marketing, and award- winning in-house creative content studio, “The Kitchen.” He also helps oversee Kraft Heinz’s strategic joint ventures with NotCo and Just Spices.
Prior to joining Kraft Heinz, most recently Todd was Chief Marketing Officer - Pepsi, where he led all marketing for the Pepsi brand and PepsiCo’s sparkling water business in North America. During his tenure, Todd was instrumental in re-energizing the Pepsi brand and is widely credited with bringing the brand back into the cultural zeitgeist – from reinvigorating the Pepsi Super Bowl Halftime Show platform, to developing disruptive new product innovations like Nitro Pepsi and Pepsi x Peeps, to putting out some of the boldest, most talked about, and most globally awarded creative the brand has seen. Most notably, he initiated and led the creation of an entirely new Pepsi logo and visual identity system for the brand – rolling it out across the brand’s 10 billion consumer touchpoints in the United States and around the world.
Todd’s impact has been widely recognized and well regarded within the marketing community and beyond. He was recognized as a top CMO by Forbes on their “World’s Most Influential CMOs” list and by Business Insider as one of the “Top 25 Most Innovative CMOs in the World”. His work has been awarded numerous Cannes Lions, and in 2024, he received ADWEEK’s prestigious “Brand Genius” award. He’s also been recognized by the UJA’s “Industry Visionary Award” and in The Wall Street Journal as an inaugural honoree in MTM’s “Visionaries” platform. Todd has also been recognized by Forbes on their “Most Entrepreneurial CMO” list, as well as by Adweek as one of their esteemed “Marketing Vanguard” honorees. Todd has been featured by Rolling Stone as one of 20 “Marketing Rockstars” and selected as one of the country’s “Top 50 Marketers in North America” multiple times by OnCon Icon Awards, while leading the charge at PepsiCo to be named as Marketing Dive’s “Marketer of the Year”.
Todd regularly gives back his time to students through the ANA Educational Foundation and has spoken at institutions such as Yale, Duke, NYU, Northwestern, and Stanford. He has also served as a juror for industry leading awards ranging from the Cannes Lions International Festival of Creativity to The Effies to The One Club for Creativity.
He currently sits on the Board of Advisors for the Yale University Center for Customer Insights, the OAAA Brand Council, and the International Advertising Association, and holds a BA in Economics from Northwestern University, and an MBA from Yale University.