Speaker Profile

Eric Katzenberg serves as Head of Brand at 5.11, driving the strategic vision and creative execution that have established the company as a leader in both lifestyle and professional markets. Eric is celebrated for his ability to fuse innovative storytelling with impactful marketing strategies, resulting in award-winning content and significant business growth. His extensive background includes high-profile projects for Discovery, NBC, History, and the Department of Defense, showcasing his unique expertise in blending creativity with strategic business objectives.

 

At the ANA Masters of B2B Marketing, Eric will explore how dynamic brand storytelling and visionary marketing initiatives can dramatically elevate brand influence and accelerate growth. Attendees will gain exclusive insights and practical strategies from his proven success in building powerful brands that resonate deeply with diverse audiences.