Speaker Profile

Martin Kihn
SVP / Salesforce

Martin Kihn is SVP of Strategy at Salesforce, where he guides planning for the next generation of solutions for the #1 Marketing Cloud. Before joining Salesforce in 2018, he led the marketing technology practice as VP at Gartner. Before that, he was VP and director of strategy and analytics at various Publicis Groupe agencies, including Digitas, specializing in digital marketing analytics. After earning his MBA from Columbia Business School, he worked for a time as a management consultant – an experience described in his book, "House of Lies," which was the basis for a Showtime series. His most recent books are "Customer 360" (2024) and "Agentforce" (Wiley 2025).