- Jonathan Knowles
- Founder / Type 2 Consulting
Jonathan Knowles is the founder and principal of Type 2 Consulting, where he specializes in market strategy for B2B companies skeptical about the value of marketing, drawing on a background spanning banking, strategy consulting, brand valuation, and corporate identity to demonstrate how business models can deliver distinctive value to customers with superior economics.
Mr. Knowles is the co-author of Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising onto the Same Planet.