Results-driven Martech Lead Architect with over 15 years of experience leading teams for Fortune 500 clients in an agency setting, specializing in digital analytics implementation, personalization, testing, and optimization. Proven expertise in Adobe Experience Cloud (AEC), Adobe Experience Platform (AEP), and enterprise marketing technology. Adept at designing and implementing robust Martech ecosystems, driving customer personalization, and optimizing marketing performance through data-driven insights. Tarun lives in Toronto, Canada and is hopelessly looking forward for a successful career in standup comedy.