- Sharon LaDay
- Senior Director of Go-to-Market Strategy & Operations, ServiceNow
Sharon LaDay is a senior go-to-market strategist and operations leader with deep expertise in scaling partner enablement, product innovation, and ecosystem growth. She currently serves as Senior Director of Go-to-Market Strategy & Operations at ServiceNow, where she has driven digital enablement at scale, launched revenue-generating training programs, and built high-performing teams to deliver impact across 50+ programs.
Previously, Sharon was a Blockchain Ecosystem Leader at IBM, where she forged web3 partnerships, drove significant business unit revenue, and pioneered initiatives like IBM’s first digital mentorship program for blockchain startups. Earlier in her career, she held strategy and market development roles with Macmillan and The College Board.
Passionate about innovation, collaboration, and growth, Sharon excels at uniting teams and ecosystems to deliver sustainable business outcomes.