- Laura Lamattina
- Vice President, Branded Entertainment / Nexstar Media
Laura Lamattina is an award-winning senior executive and creative leader with over 20 years of experience in Entertainment Marketing. Known for her strategic vision and ability to cultivate impactful brand partnerships, Laura began her career at Lifetime Television before advancing through key roles at Disney and ABC. She later served as Vice President and Creative Director at B2+, a branded content agency, where she collaborated with nearly every major network, streaming service, movie studio, and numerous national brands. In 2019, Laura joined The CW as Vice President, Creative Director of Branded Entertainment. She has since expanded her leadership across the Nexstar portfolio, now overseeing live sports partnerships, product integrations, and custom multiplatform content and influencer campaigns for The CW, CW Sports, NewsNation, and Antenna TV. A New York native, Laura is a graduate of Syracuse University and currently resides in Los Angeles with her family.