- Joseph Lawlor
- Partner / Haynes Boone
Joseph Lawlor, Partner, is a trusted advertising and IP lawyer with a practice that covers all aspects of marketing and branding, including disputes, transactions, and compliance. Joe litigates high-stakes advertising, trademark, and media disputes in federal court, the National Advertising Division (NAD), and the Trademark Trial and Appeal Board (TTAB). He also counsels clients on advertising claims and substantiation, marketing and sponsorship agreements, IP licenses, social media, endorsements, and influencers. Clients turn to Joe for guidance on cutting-edge advertising and social media issues because of his deep substantive knowledge and unique skillset that spans from counseling and transactions to trials and appeal. His clients include well-known brands in consumer goods, telecommunications, higher education, media, pharmaceuticals, professional sports, and fintech.