- Jim Leon
- Director of Brand Management / Mack Trucks
Jim Leon is a marketing executive with experience in defining brand positioning, uncovering compelling consumer insights, leading integrated marketing communications programs in order to build brand equity while achieving business goals. Currently the Director of Brand Management Mack Trucks, he has experience in various industries including: trucking B2B, consumer packaged goods (snacks, foods, beverages, adult beverage & spirits), automotive, health care, and quick service restaurants. He has demonstrated leadership across multiple marketing services functions including: Advertising Services, Media Services, Consumer Promotions, Digital Marketing, Database Marketing (CRM) and Multicultural Marketing. He is also bilingual, speaking both English and Spanish.