Dawn Lerman, Ph.D. is a professor of marketing at Fordham University, executive director of Fordham's Center for Positive Marketing, special advisor to the provost on strategy, and author of The Language of Branding: Theories, Strategies and Tactics. She's also a member of the board of directors for the ANA Educational Foundation (AEF), serving as professor-in-residence.
Previously, Dr. Lerman was a researcher in the press office of the CRIF in Paris and a business analyst for the Ferolie Group.