- Cong (Chelsey) Lu
- Director, Media Buying and Analytics / Liberty Mutual
Chelsey is the Director of Media Buying and Analytics at Liberty Mutual Insurance, where she currently spearheads strategic initiatives in audience targeting and media measurement across a diverse spectrum of media channels, including Social, Digital Video, Streaming, Programmatic, Audio and TV. Her extensive experience allows her to effectively implement these strategies to enhance business profitability and identify new growth opportunities. Prior to her tenure at Liberty Mutual, Chelsey played a pivotal role in driving online growth for Staples’ eCommerce business.
With a wealth of experience in media buying, marketing technology, measurement, and audience strategy, Chelsey consistently translates data-driven insights into innovative strategies that boost business growth. Her leadership encourages cross-functional collaboration and talent development, especially during periods of change, ensuring alignment and maximizing the overall effectiveness of marketing initiatives across the organization.