Michelle Lynn is the Head of Global Data Science and Insight for Bloomberg Media’s Sales organization.Lynn oversees the team responsible for understanding, activating and measuring Bloomberg's audience and campaigns, as well as the Planning & Campaign Management team who are responsible for media planning from pre-sales to post-campaign insights.

In this role, she led the development of BloombergAiQ, Bloomberg's proprietary audience and content platform for insights and activation as well as the Bloomberg Brand Accelerator, a diagnostic tool to assess brand health and future potential based on perceptions of 15k+business decision makers on 700 brands. And developed leading industry studies such as Bloomberg’s Global Wealth Blueprint and the Bloomberg Financial Advisor Study which aims to provide a unique resource for financial services marketers; The Millennial Disconnect, which encourage marketers to forge deeper connections with the largest living generational cohort,; Never Ending Friending, a breakthrough study on social networking; and, was a key contributor to New Shopper Journeys, a groundbreaking global research collaboration with Microsoft. which sought to identify the most influential factors behind a consumer’s purchasing decisions across five retail verticals.

Lynn was previously Chief Insight Officer at Dentsu Aegis Network, where she oversaw research, insight and digital analytics while driving thought leadership and agency point of view on audiences and data strategy. In this role, she developed the Consumer Connection System (CCS) in the US, a suite of tools that offered a single source measurement of consumer’s interaction and engagement with a broad range of touchpoints.

Lynn is recognized industry wide as a leading consumer and B2B research expert winning Ad Age’s Media Maven award, the Advertising Research Foundation's Great Mind Award for Quality in Research and the Folio: 100 honoree for innovation in Media.

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