As the leader of ArentFox Schiff’s advertising practice and a co leader of the firm’s AI, Metaverse & Blockchain Industry Group, Thorne offers clients—from startups to global enterprises—a comprehensive brand management practice encompassing advertising, e commerce, emerging technologies, and intellectual property. With business minded risk management and regulatory insights, he partners with clients to structure and scale campaigns, product launches, and digital experiences; leverage and protect brand value in the marketplace; and build fit for purpose terms and policies for digital platforms.