- Phyllis Marcus
- Vice President, National Advertising Division / BBB National Programs
Phyllis H. Marcus is the Vice President of the National Advertising Division (NAD), a division of BBB National Programs that provides independent self-regulation and dispute resolution services for matters involving truth and accuracy in advertising across all media. In this role, Phyllis leads a team of attorneys who conduct monitoring, undertake educational initiatives and review truth-in-advertising challenges that are lodged by businesses, trade associations, consumers and that the NAD initiates on its own.
Prior to joining BBB National Programs, Phyllis was a partner at a leading law firm, where she led the firm’s Advertising Counseling and Children’s Privacy practices. Before that, she served for 17 years at Federal Trade Commission (FTC), where she was Chief of Staff for Advertising Practices and leader of the FTC’s children’s privacy regulatory and enforcement program. While at FTC, Phyllis oversaw the agency’s advertising workload, led investigations into deceptive health and safety claims, product endorsements, and disclosures, and handled congressional testimony regarding FTC advertising initiatives.
Phyllis is a frequent speaker on NAD decisions and broader advertising issues, including their intersection with AI, digital media, and policy.