Valerie Matthews, an associate in Barnes and Thornburg’s Chicago office, places a high value on building strong client relationships by working to understand their business goals. As an intellectual property attorney, she understands brand value, and helps clients protect their brands, images, and trademarks to help them succeed in their industries and in the marketplace. She regularly advises clients on marketing and advertising law, including social media, claim substantiation, sweepstakes and promotions, and content. Valerie also assists clients with trademark prosecution and clearance, including investigating search results, preparing risk analysis for new trademarks, investigating fraudulent and infringing domain names, and developing cybersquatter-prevention strategies.