Speaker Profile

Cleyana Mayweather is a Brand Manager at Mars Wrigley, where she is currently responsible for building the ascent of Mars Wrigley Ice Cream Brands – Snickers, Twix, and Milky Way Ice Cream. In this role, Cleyana leads marketing and media strategy for the ice cream portfolio, develops impactful content, and drives quality business growth. With more than 15 years of marketing experience, Cleyana has a passion for solving complex problems with experience in brand marketing, sports marketing, media, e-commerce, and digital strategy. Before Mars, Cleyana spent 5 years at the National Basketball Association where she managed the media activations of brands such as KIA, Taco Bell, and State Farm. In addition, Cleyana serves as a D&I champion for Mars Ice Cream. Cleyana holds an MBA from Emory University and a Communication Studies degree from Northwestern University.