- Ashley McCollum
- Head of Immersive Media Solutions / Roblox
Ashley McCollum leads strategic partnerships across Roblox developers, agency partnerships and programmatic partners. She was the first hire for Roblox on advertising and has been a critical figure in educating the marketplace on the opportunities for brands on the platform and within the ecosystem. She has been a disruptor and innovator in digital media for well over a decade.
Prior to Roblox, she was SVP, Revenue & Partnerships at Westbrook Media where she helped grow the business by driving hundreds of deals across brands, platforms and studios. Before Westbrook, she was an early employee at BuzzFeed, helping grow the business and brand for nearly 8 years. During her tenure, Ashley helped build and manage numerous businesses for the media brand including the beloved food brand Tasty from scratch, turning it into the largest single franchise on Facebook, YouTube and Instagram with over 75 billion views in just three years.
She began her career at NBC as a Page and later joined the NBC News Marketing & Communication team. Ashley has been recognized as The Hollywood Reporter 35 Under 35 (2021), Forbes 30 Under 30 (2017), and Adweek's Women Trailblazers (2017). Her stellar reputation with partners and clients is matched by her ability to align Roblox's teams across product, engineering, policy, marketing and more, consistently pushing the boundaries to innovate and drive the advertising market forward.