With more than twenty years in marketing, Melissa Metcalf began her career in the fine arts space, managing a tiny database and all the direct mail for a gallery. Graduating from the fine arts industry, she took on catalog, mail, analytics, and all things digital for a variety of industries. Three years ago, she moved to Ballard Designs (she's not sure there is a bigger fan of Ballard than her) to manage CRM, bringing a data-driven focus to email and SMS marketing.
In her spare time, you can find her hunting through all the antique stores around Atlanta, bringing her two pugs – Georgia and Dolly – with her whenever she can.