- Matthew Moersfelder
- Partner / Seyfarth Shaw LLP
Matthew advises clients on the full spectrum of branding and advertising matters, helping businesses differentiate themselves, maintain messaging consistency, and protect their market presence. He partners with clients across industries including consumer products, entertainment, fashion, gaming, healthcare, and financial services to provide practical, business-focused guidance rooted in a deep understanding of advertising and intellectual property law. His experience includes advising on advertising claims, licensing, online branding, IP due diligence, and trademark portfolio management. He regularly counsels on advertising strategies and claim substantiation, and helps clients navigate challenges involving competitor disputes, unauthorized online use, and domain name enforcement.