- Aaron Mullen
- Paid Social Analyst / TRANZACT
With nearly a decade of experience deeply rooted in influencer marketing, campaign optimization, and content strategy, Aaron has built his career optimizing digital performance through a creative lens while making impactful recommendations supported by analytical insights. His career has been dedicated to helping agencies and brands amplify their digital messaging across digital media channels through creative storytelling, providing holistic approaches to effective influencer marketing campaigns and community engagement initiatives.
As an expert within the field, Aaron has built a reputation as an experiential marketer within the RDU area. Building elaborate marketing campaigns for Fabletics, Habitat for Humanity, VAE Raleigh, and Artspace over the years. Aaron has proficiencies in paid social advertising and multicultural marketing and manages all owned media applications for TRANZACT's (performance marketing agency) Hispanic Medicare Advantage brand (Anhelo Salud), Mutual of Omaha, and Colonial Penn's Spanish Life insurance verticals.
Aaron is also a talented, creative, and skilled photographer who's had his work published in the Raleigh Photographers Magazine, where he provided creative lifts on behalf of his clients for branding purposes. Aaron attributes his success to the foundational skills obtained in the social media analytics industry, where he helped notable brands such as Coca-Cola, Mikes Hard Lemonade, Hardee's, and Red Bull uncover actionable insights on social audiences for Instagram, Twitter, Facebook, TikTok, and YouTube. His insights have helped to shape the marketing initiatives and analytics strategies for agencies and privately held companies such as Dentsu Aegis, Weber Shandwick, Havas World Wide, and The SpringHill Company.