- Laurence Newell
- Managing Director / Brand Finance Americas
Laurence is a brand specialist and a consolidated business developer with 25+ years of experience directing client engagements in brand-building disciplines encompassing valuation, strategy, and corporate identity, across numerous sectors and markets.
As Managing Director for Brand Finance Americas, Laurence directs the company's operations, reputation, and client relationships for the United States, Canada, Mexico, and Latin America. A noted Americas specialist, Laurence has led client engagements in over 20 countries in the region.
In his career, Laurence has serviced clients in banking, such as Citi, S&P Global, Land O’ Lakes, BBVA, The Dana-Farber Cancer Institute, PromPeru, ProColombia, Visit Florida, Otis, and NTT Data; leading retail brands such as Walmart; and important players in sports and entertainment, including Mexico’s National Soccer Team.
Laurence is a representative for Mexico before the ISO Technical Committee responsible for reviewing the creation of a transparent, reconcilable, and repeatable approach to brand valuation, ISO 10668 on Brand Valuation and is a member of the Marketing Accountability Standards Board (MASB).