- Chris Novak
- Chief Operating Officer / Eden Collective
Chris Novak is the COO of Eden Collective, a boutique media strategy firm supporting high-growth brands, including Sweetgreen and The Farmer's Dog, with advanced media strategy and analytics. He helps clients transform marketing challenges into scalable opportunities by building systematic approaches that drive performance and growth. A 20-year industry veteran, Chris was previously SVP of Analytics at Dentsu International, where he applied predictive modeling for brands including Microsoft and AB-InBev. He also served as VP of Analytics at Merkle, guiding companies such as Diageo, L’Oréal, and Nestlé in integrating first-party data into media activation and measurement.