Speaker Profile

Sh’Ron Ortiz
Director of Cultural Strategy / Cashmere Agency

Sh’Ron Ortiz is a culturally fluent strategist, brand architect, and unapologetic truth-teller shaping how brands show up in the world. With 15+ years leading cultural strategy for powerhouses like Kraft Heinz, Dr.Pepper, ABInBev, and FritoLays, she builds campaigns that don’t just perform—they resonate.
Specializing in multicultural multigenerational audiences, Sh’Ron helps brands move beyond marketing-as-usual by turning lived experience into meaningful connection. Her work lives at the intersection of culture, community, and commerce. Always rooted in realness - never on algorithms.