Speaker Profile

Natalie Osborn is vice president, brand marketing and creative for SAS, where she leads the integrated brand experience, brand marketing, creative, web and video teams.  Responsible for brand strategy and activation to drive awareness, Natalie integrates teams from across SAS and its partners to build the SAS brand both internally and externally. She is passionate about the art and science of marketing, bringing together both data and analytics and creative thinking to drive effectiveness. Natalie’s areas of expertise center on brand and product positioning, messaging, creative content, and industry marketing. 

 

Previously, Natalie was director of product marketing with software-as-a-service company, IDeaS.