Speaker Profile

Julie is an accomplished and results-oriented brand builder with 25 years of experience, currently spearheading the in-house agency for Loblaw in Canada. As one of the largest Canadian in-house agencies, Loblaw Agency is responsible for the comprehensive marketing of all banner and private label brands across the enterprise, encompassing financial services, food, and health & beauty. The agency's responsibilities span the entire consumer journey, from product packaging to in-store experiences, including signage, campaigns, and media.

Julie is adept at fostering collaborative environments, mentoring talent, and building high-performing teams. Prior to her current role, she spent over 20 years in product development, launching numerous successful private label products. Julie began her career at The Body Shop Canada and subsequently moved to Zellers, a division of the Hudson’s Bay Company, providing a solid foundation in retail and brand management.