Reggie Panaligan is the Enterprise GM at Haus, the leading incrementality testing platform helping brands understand the true impact of their marketing efforts. Haus has received several accolades, including being named to the prestigious Exceptional Startups List of 2025.Prior to his current role, Reggie served as the SVP of Research & Analytics at Paramount Pictures where he launched the Marketing Analytics department responsible for maximizing the use of data to improve marketing effectiveness. Additionally, he served as Head of Analytics, Media & Entertainment and Head of Commerce at Google, where he was responsible for guiding marketing strategies on the Google platform for entertainment clients like Disney and Netflix, and leading DTC brands like AG1 and Thrive Causemetics.He holds an undergraduate degree from U.C. Berkeley, and earned an MBA from the UCLA Anderson School of Management and resides in Los Angeles with his wife and two children.