- Rebecca Panico
- Vice President, Global Media / Hilton
As the Vice President, Global Media at Hilton, Rebecca Panico is responsible for leading the global media strategy and search engine optimization for Hilton’s portfolio of brands, Honors and Co-brand. Rebecca and her team focus on developing insight-driven, integrated media strategies that build brands and drive business results.
Rebecca is a seasoned marketer with more than two decades of experience building global brands and driving performance by reaching customers throughout their purchase journey via high impact, omnichannel media strategy. Prior to joining Hilton, Rebecca oversaw brand media strategy for Capital One, where she led several key media initiatives across the company’s B2B and Consumer Bank lines of business, including the national media rollout of their digital direct bank.
A graduate of Wagner College with a degree in Marketing, Rebecca lives in Northern Virginia with her husband and daughter. She is a passionate and dynamic individual excelling in identifying, strategizing, negotiating and nurturing partnerships that drive market share and multi-channel product initiatives. Rebecca is a seeker of new experiences through travel, can’t resist movie popcorn with a side of movie and a self-proclaimed karaoke master.