- Margie Papa
- Sr. Director, Audience Impact and Intelligence / Paramount Advertising
Margie is a Senior Director of Audience Impact and Intelligence at Paramount Advertising, where she leads media and business intelligence thought-leadership. In that role, she uses a blend of research methodologies to identify cultural trends and emerging consumer behaviors. And by translating these insights into actionable advertising strategies, Margie helps marketers reach their intended audiences more effectively, build cultural relevance, and drive growth. With more than a decade of experience in media and research, she has helped hundreds of brands plan, execute, and measure marketing strategies across a wide variety of industries from toys and games to retail and CPG.