Speaker Profile

Jennie is Vice President, Head of Global Media for Hyatt.  She leads global media strategy and activation for World of Hyatt and all of the Hyatt brands.  Jennie has more than 20 years of media and marketing experience across agency, tech/publisher and client-direct sides of the business.  Prior to her role at Hyatt, Jennie was a client President at Spark Foundry where she led the client relationships for Kimberly-Clark, Molson Coors, Wingstop, Dairy Queen and others.  Prior to Spark Foundry, Jennie held leadership roles in retail including: VP Brand / Product Marketing & Media with Walgreens leading all go-to-market strategy, campaign planning and activation for B2C and B2B campaigns, including strategic media planning and execution as well as Sr. Director of Marketing Strategy, Marketing Operations, Marketing Measurement and Media teams at Target, leading annual strategy development, campaign media planning & execution, project management and media measurement.  Jennie also held strategic digital marketing and media leadership positions at Yahoo, MillerCoors & Starcom Worldwide, where she oversaw the development of digital marketing strategies and custom client solutions as well as strategic media planning and buying for omni-channel media campaigns for Allstate, Miller Brewing, DeVry University, P&G and Disney.  Jennie graduated from Northwestern University and lives on Chicago’s north side with her husband, two daughters and two dogs.