Will Post leads Global Sales & Partnerships for Measured, the incrementality measurement and marketing optimization platform. Prior to Measured, he served in various Executive roles at VidMob, overseeing the North America business, to help brands optimize creative performance through AI-powered analytics.
Before joining early stage growth companies, Will spent nearly a decade at Facebook (now Meta), leading business teams in partnership with many of the world’s largest and most iconic brands. In his early career he spent time in traditional media with The Wall Street Journal, consumer insights and strategic planning at Ogilvy & Mather.
Will has been featured in AdAge and Forbes, serves as a guest lecturer for the Association of National Advertisers and is a frequent speaker & panelist for PepsiCo, IRI, and Northwestern University Kellogg School of Management.
He holds a BA in Advertising & Public Relations from Penn State. Will lives (and now works) in Evanston, Illinois with his brilliant wife, where they are both often tolerated by their two teenage daughters.