- Yin Woon Rani
- CEO/CMO | MilkPEP
Yin Woon Rani is Chief Executive Officer of MilkPEP, a marketing and education group funded by U.S. milk companies. With almost 30 years of integrated experience across CPG companies and marketing agencies, Yin joined the MilkPEP team in 2019 seeking to be a catalyst for change - with a goal of both propelling the dairy industry forward while driving reconsideration of milk through strategic and meaningful programming. Milk volume sales in 2024 finally experienced growth after 15 years – as well as showing up in popular culture in positive ways. The New York Times described dairy milk as “culturally inescapable” in a recent article.Born in Malaysia and raised in Singapore, Rani emigrated to the US to attend Yale, and has an MBA from NYU Stern and went on to drive integrated marketing experiences at some of the most recognizable brands in the US including P&G, Campbells, L’Oreal, Hasbro, Smuckers, and more.As an Asian leader, mother, and marketer, she is dedicated to making space for underrepresented voices and is excited to usher in a new era for dairy milk.