- Sonia Riojas
- VP of Hispanic Strategy / Remezcla Media Group
As VP of Hispanic Strategy at Remezcla Media Group, Sonia is focused on fueling business development and growth strategies. From fostering strategic partnerships and monetizing O&O products, to introducing new product offerings, she is a powerhouse that is making her mark in the media and marketing landscape. Riojas is an instrumental partner in shifting how the company approaches media solutions and client partnerships.
Her value proposition across the industry is her passion for proving the value of multicultural consumers, along with her expertise in leading Hispanic planning strategy and consumer insights as evident from her previous roles at Identity and IPG Mediabrands. With over two decades of experience in integrated media planning and buying, Sonia Riojas has spearheaded diverse audience insights, strategy, and planning for top brands including L’Oreal Paris, BET, and ULTA Beauty.
She currently resides in San Antonio, TX.