Speaker Profile

Mercedes has 25 years of media and marketing expertise, having worked across retail, CPG and financial services categories. At Discover, she leads brand media strategy, sponsorships and measurement. Prior to joining Discover, she was on the Strategic Partnerships team at Walgreens, where she drove transformation to modern media, audience-led strategy and investment.  Mercedes has a passion for brand marketing and helping drive strong connection to brands, knowing that technology is a key enabler of that connection.