- Michael Roca
- Executive Director, Cross-Cultural Center of Excellence/ Omnicom Media Group
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca is a driving force in creating a more inclusive media and marketing ecosystem. He champions the business imperative of authentically engaging cross-cultural consumers, helping brands like Diageo, Google, and P&G foster brand growth and loyalty through culturally resonant media strategies. By expanding the mix of media partnerships, he unlocks greater investment in inclusive media marketplaces.
Michael’s innovative approach has earned him industry accolades, including recognition on AdAge’s The List, being named an Adweek Media All-Star, and receiving leadership honors from NYC TV Week for his contributions to Hispanic television.
He holds a B.A. in Communications from St. John’s University and an MBA from Nova Southeastern University. Committed to shaping the future of media, Michael serves on the boards of the International Radio and Television Society (IRTS), Hispanic Marketing Council, and the Interactive Advertising Bureau (IAB). He also mentors future industry leaders through his involvement with the Center for Hispanic Marketing Communication at Florida State University and St. John’s College of Professional Studies.
Michael resides in Miami, one of America’s most vibrant and diverse cities, with his wife and three children.