- Alyssa Rolfe
- Director of Demand Strategy / IBM
Alyssa Rolfe is a Director of Demand Strategy at IBM, bringing over a decade of experience in integrated campaign planning and audience-centric demand generation. Prior to IBM, she worked at multiple global media agencies, building full funnel media strategies for her clients. Alyssa enjoys leveraging data-driven insights to solve complex challenges, with the goal of building marketing strategies that drive measurable pipeline impact. With a passion for building and leading high-performing teams, Alyssa fosters a culture of innovation and collaboration to execute campaigns that resonate with clients and prospects.