- Jeremy Rose
- Head Of Unified Marketing Measurement / Bayer
Jeremy has been in the Marketing Analytics space for 15+ years, mostly on the vendor side having worked with leading agencies such as Analytic Partners, GroupM, Neustar (currently Transunion), and Ipsos MMA. During his time he worked with advertisers from various industry verticals, with advertisers with a wide range of size and budgets, up to and including a Fortune 10. While most of his career has been with the consultant agencies, he also spent time with a startup focusing on building a measurement agnostic media optimization engine. Most recently Jeremy has made the switch to the advertiser side, where he is currently leading marketing analytics at Bayer Consumer Health, driving the transformation of the marketing organization into having a data-first mentality. Jeremy is helping break down the silos between various and disparate pieces of data and analytics and unifying them into one cohesive ecosystem for decisioning and insights.