- Susan Rosenfeld
- Senior Managing Counsel, Global Integrated Marketing and Communications / Mastercard
Susan Rosenfeld, Senior Managing Counsel, Global Marketing & Communications at Mastercard International Incorporated, in Purchase, NY. In this role, Susan supports Mastercard’s worldwide marketing organization, leading on B2C and B2B global campaigns and coordinating with regional marketing legal counsel on local and regional campaigns, negotiating various types of sponsorship, ambassador, influencer and marketing agreements, and supporting marketing’s innovation efforts with a focus on campaigns that leverage cutting edge technology such as blockchain, NFTs and generative AI. Susan also has extensive experience in intellectual property licensing, brand management and brand enforcement. Prior to her time at Mastercard, Susan was Associate General Counsel - Intellectual Property at PVH Corp., owner of world-renowned apparel brands Calvin Klein and Tommy Hilfiger. Prior to her in-house positions, Susan worked at Reed Smith in their Advertising, Technology and Media department. Susan graduated from the University of New Hampshire School of Law.