Shahin Rothermel is an experienced counselor and defender who helps advertisers, retailers, merchants, and marketers advance their business goals while reducing legal and regulatory risks. Shahin provides clients with up-to-date, practical insights into the constantly evolving advertising, marketing, and e-commerce regulations, which allows her clients to make informed decisions. She has achieved successful resolutions, dismissals, and full walkaways in court, saving clients millions of dollars. She takes a pragmatic approach as a counselor, considering the implications of her advice for her clients' marketing campaigns and their bottom lines.
Her successful track record includes defending clients against lawsuits and investigations brought by the Federal Trade Commission (FTC), state attorneys general, and California district attorney task forces. She also handles consumer class actions and competitor disputes, including Lanham Act cases, in federal and state courts. She routinely represents clients before the National Advertising Division of BBB National Programs (NAD) and the National Advertising Review Board (NARB). She also swiftly negotiates settlements where appropriate.