- John Ryan
- Founder and President/ Alta Incentives Group
John pioneered the advertising industry's use of film tax credits, securing the very first State Film Tax Credit awarded to a national advertiser and establishing the foundational processes for strategic access.
A recognized thought leader, he has contributed to industry white papers and comprehensive reports. He also negotiated the first Non-Disclosure Agreement between the advertising community and the AICP, facilitating unprecedented data sharing between production companies and third-party administrators.
Beyond implementation, John has played a key role in shaping industry policy. He has authored legislation to establish new state film tax credit programs and provided critical data analysis to legislative teams, trade associations, and committees across state governments.
His annual compendium, the Alta Almanac, serves as the definitive guide to U.S. state film tax credit programs.
As the leader of the Alta team, John continues to revolutionize the film tax credit landscape for advertisers by enhancing operational efficiency, transparency, and cost-effectiveness while making sophisticated tax credit strategies accessible to advertisers of all sizes.
Outside his professional endeavors, John serves on several city and state non-profit boards. He recharges through hiking and fitness, often retreating to his mountain cabin for reflection and relaxation. An avid traveler and culinary enthusiast, he’s always in pursuit of new experiences and his next adventure.