Speaker Profile

Danielle Spikener is a culture-driven marketing executive with over 20 years of experience delivering inclusive strategies and breakthrough brand storytelling. She’s led impactful work across iconic brands including Chevrolet, Target, and now Kraft Heinz, where she heads Inclusive Marketing, Partnerships, and Culture. Danielle guides cultural integration across a portfolio of brands, shaping strategy, creative, and partnerships that resonate. Her leadership has fueled bold campaigns like Heinz’s Mustard x Mustard activation, helping brands move beyond moments to build long-term cultural relevance and drive authentic audience growth.