Speaker Profile

Peyton is President of Terri & Sandy, an acclaimed independent creative agency renowned for business impact and innovation. Under Peyton’s leadership in her first year as President of Terri & Sandy, the agency earned top honors for creativity, innovation and culture, culminating in a recognition as Ad Age’s 2025 Independent Agency of the Year.

A 20-year industry veteran, Peyton’s leadership includes retail, automotive, financial services, travel and tourism, fashion and apparel for brands ranging from startups to billion dollar, Fortune 500 brands. Peyton’s work has been awarded by every major industry award and publication from the Effies and CampaignUS to Ad Age and Adweek, and she has taken the stage at major industry events including the ANA and Ad Age’s Wellness Revolution. Her leadership philosophy is steeped in building top-performing teams, through a combination of optimism, transparency and accountability.

Beyond agency leadership, Peyton is the founder of Client Side Chat, an independent agency peer group of female leaders built to elevate emerging agency leaders through training and best practices, serves as a mentor for She Runs It and Project Violet, and sits on the Board of Ten Thousand Villages. Peyton is invested in the next generation of rising leaders, while continuing to redefine what it means to build brands that forge unbreakable bonds with culture and consumers.