Ivory Tabb is a nationally respected voice in athlete branding, NIL education, and sports marketing strategy. With over 25 years of experience managing athletes, entertainers, and influencers, Ivory has negotiated multimillion-dollar brand deals for superstars like Patrick Mahomes, Shaquille O’Neal , Cardi B, and more!
A proud LSU alum, Ivory began her career building relationships with athletes at Southern University before rising to lead talent strategy for major brands like AT&T, State Farm, and the American Cancer Society. She’s held executive roles at PlayersTV and Panini America, where she pioneered athlete-led content and endorsement deals in the NBA and NFL spaces.
Today, as CEO of IvoryTabb.com, she travels the country partnering with sports and entertainment companies, consulting with brands, and empowering student-athletes and their families to understand the value of their personal brands in the evolving NIL landscape.Known for “making a way out of no way,” Ivory is a passionate speaker, educator, and advocate—bridging the gap between culture, contracts, and opportunity in the world of sports.