Speaker Profile

Sasi Telluri is a seasoned analytics leader with over 18+ years of experience across Telecom, Pharma, CPG, and Insurance industries. He has led high-performing analytics and data science teams at Fortune 100 companies, consistently delivering measurable business impact through innovative applications of data and advanced analytics.

In his current role at USAA, Sasi heads the Brand Analytics practice, where he is responsible for quantifying the impact of brand investments on brand health and sales performance. He partners closely with senior marketing leaders to transform core functions—such as marketing performance, optimization, planning, and forecasting—by embedding data-driven decision-making into strategic business workflows.