Speaker Profile

Kari Theisen is a highly experienced professional with over 25 years of expertise at Ford Motor Company. She currently serves as the global advertising agency finance manager, playing a crucial role in the Global Advertising Management Team. Kari's primary mission is to lead, educate, and advise markets on all matters related to advertising agency relationships, including compensation, policies, best practices, and industry trends. 

 

Within her capacity, Kari oversees the coordination of all advertising agency partners on a global scale. She has been a driving force behind several significant initiatives at Ford, including the establishment of a multi-agency model, the introduction of software for developing and collating a comprehensive global scope of work, and the implementation of a standardized global process for scopes and compensation methodologies. 

 

Kari Theisen holds a bachelor's degree in business administration and accounting from Lawrence Technological University. She furthered her education while at Ford, earning a Master's in Operations Management and a Master of Business Administration, both from Lawrence Technological University. Her diverse educational background and extensive experience make her a valuable asset to Ford's advertising management team.