Mike Treon is the Head of CTV & Video Strategy for global independent PMG. He has nearly 20 years of experience on both the vendor and buy-side of programmatic media, from building platforms to managing complex buying strategies. At PMG, Mike leads efforts to develop strategies with partners and platforms, particularly in its Connected TV practice. During his decade-long tenure at AOL, he commercialized and developed the company’s demand-side platform globally. He has also spent time as an independent consultant to large agencies, vendors, and advertisers, building and developing products and programmatic buying strategies. Mike has taught courses as an adjunct professor at DePaul University, is a frequent panelist and contributor in the marketing and media industries and was recognized as one of Ad Age’s Top 40 Under 40.