- Tucker Triolo
- Director / FMCG Direct, Deluxe
Tucker is a Director in Client Strategy and the head of Deluxe’s Performance Optimization team, responsible for analyzing the outcomes of all Data-Driven Marketing programs. Tucker applies rigorous attribution practices to precisely measure campaign impact and, using those insights, develops actionable optimization strategies designed to increase production and return on investment. As a program strategist, he partners with clients to design and execute multi-channel campaigns focused on both B2B and B2C audiences, and he has deep experience in strategic planning, test design, performance forecasting, reporting, and marketing analytics. Tucker received his BBA in Finance from the University of Notre Dame.