Charlotte Tsou is the head of Marketing Analytics & Insights for Prudential Financial’s U.S. Businesses, where she is spearheading the transformation of Marketing into a customer-obsessed, data-powered growth engine. Reporting directly to the chief brand and marketing officer, Tsou leads a cross-functional team that spans research, advanced analytics, foresights and trends, and AI, helping redefine how marketing performance is measured and how customer value is created to drive business growth.

With over two decades of experience across Asia, Latin America, and the U.S., Tsou is a globally seasoned executive known for her ability to integrate behavioral economics, artificial intelligence and machine learning, and growth marketing strategies to unlock new revenue streams and reimagine enterprise decision-making.

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