Speaker Profile

Marty Turman approaches his seventh year with the Los Angeles Rams serving as the organization's Vice President of Fan Marketing & Insights. In his role, Marty focuses on building awareness of the Rams brand and loyalty amongst their fanbase.  To achieve these goals, Marty works with his team on revolutionizing the marketing technology ecosystem, building robust analytics, initiating new fan loyalty strategies, driving data unification across systems and enhancing messaging personalization.

Marty has experienced many memorable moments throughout his career with the Rams, including the Super Bowl run in 2018, driving fan attendance to one of the most electric Monday Night Football games of all time against the Kansas City Chiefs in 2018 after the game was relocated from Mexico, the opening of SoFi Stadium, the team's Super Bowl LVI victory, and the continued evolution of the team's data-driven marketing sophistication.

Marty joined the Rams after serving four years as the Senior Director of Relationship Marketing for Vail Resorts, Inc. in Colorado, where he led a team responsible for strategy and deployment of company-wide direct marketing communications.

Prior to joining Vail Resorts, Turman spent over a decade in the gaming industry in Las Vegas and Chicago leading a variety of marketing initiatives including: loyalty marketing & CRM, multicultural marketing, key account sales strategy, and live entertainment booking/advertising.