- Karolina Tuszewicka Martínez
- Head of Media – North America & Latin America / HP
Karolina Tuszewicka Martinez is a marketing and media executive with experience driving growth, innovation, and transformation across Fortune 100 brands. As Head of Media for HP Inc. in North America and Latin America, she leads strategy, execution, and investment for one of the industry’s most complex portfolios — bridging brand and performance marketing to deliver measurable business impact. Renowned for her strategic vision, collaborative leadership, and ability to modernize marketing organizations, Karolina is passionate about building high-performing teams, uniting data and creativity, and shaping the future of consumer and commercial media strategies.